Hiya, I’m
Hiya, I’m
Siva
Siva
a
a
based in
based in
Auckland
Auckland
Years Practice
Projects Delivered
Recognitions
Places where I made impact
Places where I made impact
What have I been working on lately? I’ve recently designed websites, mobile apps, and digital products for startups and small businesses across the business capital of NZ, aka Auckland
What have I been working on lately? I’ve recently designed websites, mobile apps, and digital products for startups and small businesses across the business capital of NZ, aka Auckland
Selected Works
Experiences
Experiences
Senior Digital Designer - Growth
Tech4You
February 2025 - Present 2013
Digital Growth Lead: Managed SEO, Google Ads, Meta campaigns and 2 brand websites.
Product Owner: Led discovery and phased delivery planning for an in-house IT asset and warehouse platform.
Brand Custodian: Modernised the digital storefront through Wix Studio, Figma and customer-centred design.
T-shaped Generatlist: Delivered cross-channel brand assets spanning packaging, print, signage and vehicle graphics.
Senior Digital Designer - Growth
Tech4You
February 2025 - Present 2013
Digital Growth Lead: Managed SEO, Google Ads, Meta campaigns and 2 brand websites.
Product Owner: Led discovery and phased delivery planning for an in-house IT asset and warehouse platform.
Brand Custodian: Modernised the digital storefront through Wix Studio, Figma and customer-centred design.
T-shaped Generatlist: Delivered cross-channel brand assets spanning packaging, print, signage and vehicle graphics.
UX Consultant
Orderlink NZ
Sep 2024 - Nov 2024
UX Strategist: Shaped product UX for a lean supply-chain SaaS competing with Cin7 and Unleashed.
Design System Builder: Built a tokenised Figma design system to improve consistency and scalability.
Feature Grader: Prioritised product improvements through customer interviews and collaborative FigJam workshops.
High Velocity Delivery: Supported a bootstrapped team's product decisions and lean delivery within a 2-month engagement.
UX Consultant
Orderlink NZ
Sep 2024 - Nov 2024
UX Strategist: Shaped product UX for a lean supply-chain SaaS competing with Cin7 and Unleashed.
Design System Builder: Built a tokenised Figma design system to improve consistency and scalability.
Feature Grader: Prioritised product improvements through customer interviews and collaborative FigJam workshops.
High Velocity Delivery: Supported a bootstrapped team's product decisions and lean delivery within a 2-month engagement.
UX Lead
Rakuten
Nov 2022 - July 2024
Chapter Lead: Led discovery and UX for a centralised enterprise data catalogue.
DesignOps Lead: Coordinated Big Data design initiatives across Figma, Trello, Jira and Confluence.
Cross-functional Problem Solver: Aligned product, engineering and design teams around sprint and release priorities.
Accessibility Champion: Embedded WCAG principles into reusable components for globally inclusive experiences.
UX Lead
Rakuten
Nov 2022 - July 2024
Chapter Lead: Led discovery and UX for a centralised enterprise data catalogue.
DesignOps Lead: Coordinated Big Data design initiatives across Figma, Trello, Jira and Confluence.
Cross-functional Problem Solver: Aligned product, engineering and design teams around sprint and release priorities.
Accessibility Champion: Embedded WCAG principles into reusable components for globally inclusive experiences.
Senior Product Designer
ZOHO Corp
Mar 2018 - Nov 2022
Founding Designer: Shaped UX across 3 IoT verticals: manufacturing, smart buildings and connected OEMs.
Design System Architect: Created Beacon, a tokenised UI foundation for consistent, scalable product delivery.
Brand Strategist: Designed product identities and global event assets, connecting marketing with product vision.
Design Tool Champion: Led cross-team adoption of Figma, modernising workflows beyond Adobe XD.
Senior Product Designer
ZOHO Corp
Mar 2018 - Nov 2022
Founding Designer: Shaped UX across 3 IoT verticals: manufacturing, smart buildings and connected OEMs.
Design System Architect: Created Beacon, a tokenised UI foundation for consistent, scalable product delivery.
Brand Strategist: Designed product identities and global event assets, connecting marketing with product vision.
Design Tool Champion: Led cross-team adoption of Figma, modernising workflows beyond Adobe XD.
User Interface Designer
Market Simplified
Jan 2015 - Feb 2018
Agile Fintech Player: Led UX for a BCG-commissioned banking transformation, collaborating across Agile squads.
ePOS Innovator: Designed a dual-sided food-ordering platform spanning customers, merchants, reservations and payments.
Multichannel Designer: Built native Android, iOS and Windows POS interfaces, iterating through rapid prototypes.
Ethnographic Researcher: Conducted onsite merchant research, translating real-world insights into prioritised backlogs.
User Interface Designer
Market Simplified
Jan 2015 - Feb 2018
Agile Fintech Player: Led UX for a BCG-commissioned banking transformation, collaborating across Agile squads.
ePOS Innovator: Designed a dual-sided food-ordering platform spanning customers, merchants, reservations and payments.
Multichannel Designer: Built native Android, iOS and Windows POS interfaces, iterating through rapid prototypes.
Ethnographic Researcher: Conducted onsite merchant research, translating real-world insights into prioritised backlogs.